ASUS emerged as Taiwan’s top performer at the Good Design Awards 2025, where the brand earned the highest number of accolades overall and led the ICT Equipment category.

(Press Release) ASUS today announced it received 15 accolades at the Good Design Awards 2025. This allows its winning products to carry the prestigious G Mark symbol bestowed on high-quality, well-designed solutions. ASUS stands out as the Taiwanese brand with the highest number of award-winning products, highlighting its commitment to design excellence and innovation. ASUS also excelled in the ICT Equipment category, boasting the most winning products.

“This consecutive recognition from the Good Design Awards truly underscores the success of our ASUS Design Thinking philosophy, which guides our dedication to creating user-centric solutions,” said Mitch Yang, ASUS Chief Design Officer. “Our drive to push the boundaries of creativity and technology is fueled by this honor, enabling us to bring truly incredible experiences that make a meaningful difference in people’s lives.”

Diverse Selection of Award-winning Products

With 15 awards, ASUS continues to demonstrate its expertise across a broad spectrum of product categories. This underlines the company's diverse design capabilities that echo its goal of enriching users' lives through thoughtful and innovative solutions.

The company’s stellar performance includes 15 awards in the ICT equipment category — the most by any brand. Of these, 13 are in the PC and Peripherals subcategory, and two are for Smartphones.

The Good Design Awards, organized by the Japan Institute of Design Promotion, is one of the world’s most prestigious design award programs and is now in its 67th year. Winners are selected by a panel of experts who evaluate thousands of entries worldwide using a multifaceted screening process. For more information, please visit: https://www.g-mark.org/en.

Good Design Awards 2025 Highlights